Long pause for laughter: FedEx commercials poke fun at office power moves
“The New Power Move” highlights FedEx’s new supply chain capabilities for businesses. (Jim Weber/AP file)
FedEx Corp. has returned to its old branding style — humor — to introduce new elements of the logistics giant beyond its shipping services.
“The New Power Move” is a new brand campaign launched by FedEx last month, highlighting its new supply chain capabilities for businesses. The ads feature humorous office power moves, including prolonged eye contact, flashy watches and late arrivals.
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Sophia Surrett
Sophia Surrett is a University of Alabama graduate, where she received her B.A. in news media and M.A. in journalism and media studies. She covers small business, nonprofits, restaurant real estate, hospitality and tourism, manufacturing, and transportation and logistics.
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