The baker behind Moore Truffles pivots to cookies — and a bright purple shed
Kendra Moore Crawford, owner of Moore Than Cookies, sells her baked goods from "The Sweet Spot," the name of her purple cookie shed on her front porch. (Patrick Lantrip/The Daily Memphian)
Kendra Moore Crawford has found the sweet spot for her bakery business — both figuratively and literally.
Her freshly baked cookies and treats can be found every weekend on her house’s front porch inside a bright-purple shed she calls “The Sweet Spot.”
In August, Crawford relaunched her bakery with a new name — Moore Than Cookies — and a new business model.
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Jennifer Chandler
A cookbook author and former restaurateur, Jennifer Chandler has been writing about food and dining for more than 25 years.
She is the author of four cookbooks: “The Southern Pantry Cookbook,” “Simply Salads,” “Simply Suppers,” and “Simply Grilling.” While she boasts a degree from Le Cordon Bleu, this Memphis native is about making real food accessible for real families.
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