For Memphis artist, giving back is part of the business model

By , Special to the Daily Memphian Updated: July 14, 2022 4:00 AM CT | Published: July 14, 2022 4:00 AM CT

Artist and 2022 University of Memphis graduate Jordy Cardell recently launched her brand Jordy Bel and giving back is a big part of her business model.

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Jordy Cardell Jordybel St. Agnes OUTMemphis
Christin Yates

Christin Yates

Christin Yates is a native Memphian who has worked in PR and copywriting since 2007. She earned her B.S. in public relations and M.S. in mass communications from Murray State University.


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