Guerrilla Sales & Marketing: Save a seat for PR

By , Guest Columnist Updated: March 12, 2019 11:03 AM CT | Published: March 11, 2019 11:39 AM CT
Lori Turner-Wilson
Guest Columnist

Lori Turner-Wilson

CEO & Founder of RedRover Sales & Marketing Strategy, Lori Turner-Wilson is an authority on all things marketing, an internationally award-winning author and a keynote speaker. Learn more at

A public-relations practitioner can't write a plan that will achieve the company’s objectives if he or she doesn’t know what you talk about around that big table in the conference room.


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