Social media and a salmon club: How Smackers made a name for itself
Smackers’s director of marketing and social media is Jerry "Lue" Luellen. (Mark Weber/The Daily Memphian)
“Perception is reality. People only believe what they see,” said Jerry “Lue” Luellen, co-founder of Smackers Restaurant & Eatery.
The Smackers marketing manager said getting people in the door means winning the battle for their time and attention. Getting people to come back is a job for the food.
In 2012, Luellen and Chef Kevin Jamerson co-founded the business that would later become Smackers. The fast-casual restaurant, which currently has four area locations, serves sandwiches, burgers, wings, pastas, snacks and desserts.
This is an excerpt of this story. To read more, please click here and subscribe.
Topics
Subscriber Only food Memphis restaurantsThank you for reading The Daily Memphian. Your support is critical.
Did you know we are a 501(c)3 nonprofit news organization? We rely on a mix of revenue from subscriptions (50%), advertising, events and other earned income (25%) and fundraising (25%).
Please consider making a fully tax-deductible donation or other contribution to The Daily Memphian today.
👉🏽 Your subscription pays for you to read all our journalism.
👉🏽 Your donation powers the work we do to reach everyone else with the news.
We believe an informed Memphis is a better Memphis. If you agree, join our growing list of donors now.
Ellen Chamberlain
Ellen Chamberlain is a global citizen who is happy to call Memphis her forever home. The Michigan native has worked in media for nearly 25 years as a radio broadcaster, journalist and ghostwriter. As The Daily Memphian’s food and restaurant writer, she gives readers inside perspectives of their favorite restaurants and the people behind them, suggestions for the best bites around town and the latest food news from in and around Shelby County.
Comments
Want to comment on our stories? If you’re a subscriber, scroll down to the comments. If you’re not a subscriber, only paid subscribers can add their thoughts, so subscribe now. Our commenting policy can be viewed here.