Guerrilla Sales & Marketing: Save a seat for PR
Guest Columnist
Lori Turner-Wilson
CEO & Founder of RedRover Sales & Marketing Strategy, Lori Turner-Wilson is an authority on all things marketing, an internationally award-winning author and a keynote speaker. Learn more at www.redrovercompany.com.
A public-relations practitioner can't write a plan that will achieve the company’s objectives if he or she doesn’t know what you talk about around that big table in the conference room.