Local shop remodels to support more women, one bra at a time
Janet Scheuner, left, and Belinda Durham own A Fitting Place in East Memphis. (Patrick Lantrip/The Daily Memphian)
A Fitting Place was born out of a need for post-mastectomy bras for breast cancer survivors, but over its 51 years, the shop has grown to support the needs of women seeking the right fit.
Janet Scheuner, 56, and Belinda Durham, 67, own the shop in Regalia Shopping Center at 6150 Poplar Ave., which had its grand reopening for its newly remodeled store on Thursday, Oct. 23, fittingly during Breast Cancer Awareness Month.
A Fitting Place is a staple for many women who have been diagnosed with breast cancer, as they struggle to find customized post-mastectomy bras.
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A Fitting Place Breast Cancer Awareness Month Regalia Shopping Center small business Subscriber OnlyWe’re in the final countdown of 2025. ⌛🪩🎉
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Sophia Surrett
Sophia Surrett is a University of Alabama graduate, where she received her B.A. in news media and M.A. in journalism and media studies. She covers small business, nonprofits, restaurant real estate, hospitality and tourism, manufacturing, and transportation and logistics.
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