Memphis caramel company hopes sweet story will last
Jerrod Smith, owner of Shotwell Candy Co., makes caramels in his home kitchen.“I love to cook; it’s a passion of mine,” he said. (Patrick Lantrip/The Daily Memphian)
Jerrod Smith has made his caramel recipe countless times since 2012, when he formed Shotwell Candy Co. But, in more recent years, the business struggled after Smith took a step back to focus on other endeavors.
“I’m doing everything I can to not lose my business,” he said. “It’s not just for losing the business and the financial impact that would be; there are people who love it. They’re used to giving it to family members for Christmas or holidays.”
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Sophia Surrett
Sophia Surrett is a University of Alabama graduate, where she received her B.A. in news media and M.A. in journalism and media studies. She covers small business, nonprofits, restaurant real estate, hospitality and tourism, manufacturing, and transportation and logistics.
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