Premium

Elevated Vietnamese cuisine coming to Crosstown

By , Special to The Daily Memphian Updated: January 28, 2025 6:14 AM CT | Published: January 27, 2025 3:33 PM CT

When Margaret Tong and her family were approached about opening a restaurant in Crosstown Concourse, they saw more than just a business opportunity. They saw it as a chance to redefine how Memphis experiences Vietnamese cuisine.

“We didn’t want to bring just another typical spot,” Tong said. “Our goal is to honor our culture while showcasing it in a way that feels modern and exciting.”

Set to open Wednesday, Jan. 29, Bao Toan is a family-driven collaboration between Tong; her mother, Karina Pham; and her sister, Chloe Tong.


$10 Deal: Banh mi at Mochi & Mi


The name Bao Toan translates to “come together,” capturing the family’s vision of creating a place for shared meals and celebrations, and the restaurant combines authentic Vietnamese recipes with contemporary techniques and an elevated dining experience.

Topics

Bao Toan Crosstown Concourse Subscriber Only

Thank you for supporting local journalism.

Subscribers to The Daily Memphian help fund our not-for-profit newsroom of nearly 40 local journalists plus more than 20 freelancers, all of whom work around the clock to cover the issues impacting our community. Subscriptions - and donations - also help fund our community access programs which provide free access to K-12 schools, community organizations, and more. Thank you for making our work possible.

Joshua Carlucci

Joshua Carlucci

Joshua Carlucci is a writer and food journalist from Los Banos, California. He holds a BA in English from the University of California, Berkeley, a culinary diploma from the Institute of Culinary Education, and an MFA in Creative Writing from the University of Memphis, where he was managing editor of Pinch. His work has appeared or is forthcoming in The Brussels Review, Redivider, Gravy, EatingWell, Southern Living, and elsewhere. He is a staff writer at Brooklyn-based food and beverage industry magazine, StarChefs.Find more of his work on his website, joshuacarlucci.com.


Comments

Want to comment on our stories or respond to others? Join the conversation by subscribing now. Only paid subscribers can add their thoughts or upvote/downvote comments. Our commenting policy can be viewed here