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Dan Conaway

Dan Conaway is in a relationship with his city. A communication strategist, freelance writer, and author of "I'm a Memphian," he can be reached at dan@wakesomebodyup.com.

Conaway: World-Class Idea

By Updated: January 04, 2019 4:00 AM CT | Published: January 03, 2019 3:19 PM CT

“OF OUTSTANDING UNIVERSAL VALUE.” I thought I’d start this year – our bicentennial year – with a couple of ideas. Seems like a good time for new ideas, and some reminders that this place is special – even if so many of us have forgotten that. It was, in fact, special long before any of us arrived.

Here’s the first of those ideas.

John Vergos had one he wanted to talk to me about. He’s an old friend, former client, former City Council member, and passionate Memphian. The Rendezvous is the family business, and ribs were involved – not that I can be bought for a rack of ribs – beer was offered, too.

All that aside, John’s idea is straight-up world-class.

John thinks Memphis is worthy of a UNESCO World Heritage Site. I think John is right.

UNESCO stands for The United Nations Organization for Education, Science and Culture. Since it was founded in 1945, 1,092 properties around the world have been designated as UNESCO World Heritage Sites worthy “of outstanding universal value.”

Those sites range from Afghanistan to Zimbabwe, as different as the Great Barrier Reef and the center of Salzburg, the Mosque City of Bagerhat and the work of Le Corbusier (I mention that one in memory of my slide rule and my 30 uncomfortable minutes as an architecture major). Some 23 are in the USA. The Smokies are on the list, so is the Alamo, and the Grand Canyon, and Yellowstone, Independence Hall and Monticello, and the Everglades, and – of course – Papahanaumokuakea. Don’t pretend you know what that is – I looked it up – a group of islands and atolls starting 150 miles off of Hawaii, the largest marine conservation area in the world.

There are 10 selection criteria, and you only have to hit one or more out of 10.

This one, for example:

“To be an outstanding example of a traditional human settlement, land-use, or sea-use which is representative of a culture (or cultures), or human interaction with the environment especially when it has become vulnerable under the impact of irreversible change.”

Bull’s-eye.

As for that first “outstanding example of a traditional human settlement” part, we’re on a bluff on North America’s greatest river, the fourth-greatest river in the world (I’m giving China’s Yangtze River third in the interest of calming world trade), a bluff named after the Chickasaw before us, home to others before that, burial mounds to ancient dead, ceremonial site to ancient cultures. Hernando de Soto discovered the Mississippi here. The Spanish, the French, frontier America, the Confederacy and the Union Army had forts here, and a future president, Zachary Taylor, was commandant here before another one, Andrew Jackson, was one of the city’s three founders in 1819. The tragic flames of the wreck of the Sultana in 1865 off of Mound City, the largest maritime disaster in American history, could be seen from here.

All of that and this city were and are here because that bluff is above the rise, ravages and just arbitrary nastiness the Mississippi is regularly capable of, and because of that, the view that bluff commands is unique among major U.S. cities, rare in the entire world. A view of miles of flood plain that turn into a bay if not an inland sea every spring – the same view, by and large, that all the indigenous people before us saw, that de Soto saw, that we see over the top of a glass at a downtown cocktail party in South Bluffs, or over handlebars looking west from the middle of the Big River Crossing, or what a kid from South Memphis sees sitting in Martin Luther King Riverside Park and looking around that big bend south of the bridges, looking for tomorrow.

As for that “become vulnerable under the impact of irreversible change” part, in just one day in 1876 – just north of the Hernando de Soto Bridge today – and just north of one of the biggest and busiest river ports in the world then ­­– the river completely changed course in something called an avulsion. One day, Mound City and Marion, Arkansas, were on the river. The next day and still, they are high and dry, and the wreck of the Sultana went from underwater to under a field. That avulsion set the stage for the Supreme Court decision of 1918 I wrote about last month that set the borders between Arkansas and Tennessee and all states bordered by running water.

That kinda ties in with another of the criteria:

“To be outstanding examples representing major stages of earth’s history, including the record of life, significant on-going geological processes in the development of landforms, or significant geomorphic or physiographic features.”

So, see above.

Then there’s this one:

“To be directly or tangibly associated with events or living traditions, with ideas, or with beliefs, with artistic and literary works of outstanding universal significance. (The Committee considers that this criterion should preferably be used in conjunction with other criteria).”

The blues, rock ‘n’ roll and soul, Sun and Stax, Elvis and B.B., Otis and Isaac, self-service shopping, overnight delivery, lodging, St. Jude, barbecue, John’s ribs – you know the list – just consider that in conjunction with all of the above.

Y’all, we got this. Send this column to the mayors, city and county, and the council and commission. Share it with whoever is doing the bicentennial – by the way, who is doing the bicentennial? I digress. Tell the chamber about it, and our tourism folks, and momma and all them. Translate it in French and send it to UNESCO in Paris. Tell everybody that John Vergos has a world-class idea.

Seriously, he does, and this should be pursued at the highest levels of the city – a unique city high on a bluff.

I’m a Memphian, and with some effort, all of us might just be part of a UNESCO World Heritage Site.

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Memphasis UNESCO John Vergos

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