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Wild Beet grows devoted citywide fan base

By , Daily Memphian Updated: January 24, 2025 6:32 AM CT | Published: January 19, 2025 4:00 AM CT

Kelcie Nollner was living in New York and interning at Self magazine when she discovered salad-focused restaurants. 

One day, she was sent to pick up lunch for the office at the nearby Chopt Creative Salad Co. After that, she ate there every day while in the Big Apple, where she also was studying fashion merchandising. 

But when she returned to her hometown of Memphis, there wasn’t a Chopt. There wasn’t anything like it, either.

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Wild Beet Kelcie Noloner Carrefour at Kirby Woods The Standard Germantown Subscriber Only Health & Wellness

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Sophia Surrett

Sophia Surrett

Sophia Surrett is a recent University of Alabama graduate, where she received her B.A. in news media and M.A. in journalism and media studies. She covers commercial real estate, economic development, residential real estate, restaurant real estate, and hospitality and tourism.


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