Elevated Vietnamese cuisine coming to Crosstown
Currently, Bao Toan will be open Wednesday to Sunday from 5-10 p.m. (Courtesy Maraget Tong)
When Margaret Tong and her family were approached about opening a restaurant in Crosstown Concourse, they saw more than just a business opportunity. They saw it as a chance to redefine how Memphis experiences Vietnamese cuisine.
“We didn’t want to bring just another typical spot,” Tong said. “Our goal is to honor our culture while showcasing it in a way that feels modern and exciting.”
Bao Toan is located at Crosstown Concourse. (Courtesy Margaret Tong)
Set to open Wednesday, Jan. 29, Bao Toan is a family-driven collaboration between Tong; her mother, Karina Pham; and her sister, Chloe Tong.
The name Bao Toan translates to “come together,” capturing the family’s vision of creating a place for shared meals and celebrations, and the restaurant combines authentic Vietnamese recipes with contemporary techniques and an elevated dining experience.
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Joshua Carlucci
Joshua Carlucci is a writer and food journalist from Los Banos, California. He holds a BA in English from the University of California, Berkeley, a culinary diploma from the Institute of Culinary Education, and an MFA in Creative Writing from the University of Memphis, where he was managing editor of Pinch. His work has appeared or is forthcoming in The Brussels Review, Redivider, Gravy, EatingWell, Southern Living, and elsewhere. He is a staff writer at Brooklyn-based food and beverage industry magazine, StarChefs.Find more of his work on his website, joshuacarlucci.com.
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