Local mission-driven apparel company returns to its roots
After several years as Give Threads, Memphis-based Agape North is returning to its original name and mission. (Courtesy Agape North)
After several years operating under the name Give Threads, the Memphis-based custom-apparel company founded in 2010 is returning to the brand that built its identity: Agape North.
The move is less about marketing and more about reclaiming a mission that resonated deeply with customers and educators alike.
For founder and CEO Joe Williams, the relaunch represents a homecoming to the purpose that first set the company apart in a crowded apparel industry.
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Joe Williams Agape North Drew Sippel Capstone Education Group Subscriber OnlyWe’re in the final countdown of 2025. ⌛🪩🎉
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Christin Yates
Christin Yates is a native Memphian who has worked in PR and copywriting since 2007. She earned her B.S. in public relations and M.S. in mass communications from Murray State University.
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