Local real estate brokers embrace AI but warn: Trust and verify
Jonathan Aur, right, of Jones Aur Commercial Real Estate, and Tim O’Hare, left, president of the Memphis Area Association of Realtors, say AI tools improve efficiency but require careful verification. (Patrick Lantrip/The Daily Memphian)
Artificial intelligence is becoming a common tool in local real estate as residential and commercial brokers use various platforms to write marketing copy, analyze markets and help clients find sites.
Brokers say the technology can improve efficiency, but users should pay for stronger data controls and verify AI output.
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Tim O'Hare Memphis Area Association of Realtors Jonathan Aur Jones Aur Commercial Real Estate Subscriber OnlyThank you for reading The Daily Memphian. Your support is critical.
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Andy Ashby
Andy Ashby covers commercial real estate and economic development. He has worked locally at the Germantown News, the DeSoto County Tribune, the Daily News and the Memphis Business Journal. He graduated from the University of Tennessee, where he photographed the 1998 National Championship game. Email tips or story ideas to aashby@dailymemphian.com
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