Food Files: Crave Cheesecakes gets new name, flavors
“We didn’t want this place just to be (an average) dessert shop,” Dvour Desserts owner Travis Brady said. “I want it to be a destination and try to create an experience.” (Sophia Surrett/The Daily Memphian)
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Crave Cheesecakes, now Dvour Desserts
South Main’s Crave Cheesecakes, at 523 S. Main St., is now Dvour Desserts.
Owner Travis Brady said the change was due to trademarking issues.
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Brady said he wanted a new moniker that didn’t limit the business to cheesecakes and allowed decorated head baker Tyler Jividen more creativity.
“We didn’t want this place just to be a dessert shop,” Brady said. “I want it to be a destination and try to create an experience.”
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Dvour Desserts Nothing Bundt Cakes Zopita's Kukuruku Chicken Subscriber Only2025 is almost over. Now is the time to support your trusted local news source.
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Sophia Surrett
Sophia Surrett is a University of Alabama graduate, where she received her B.A. in news media and M.A. in journalism and media studies. She covers small business, nonprofits, restaurant real estate, hospitality and tourism, manufacturing, and transportation and logistics.
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