Elevated Vietnamese cuisine coming to Crosstown
Currently, Bao Toan will be open Wednesday to Sunday from 5-10 p.m. (Courtesy Maraget Tong)
When Margaret Tong and her family were approached about opening a restaurant in Crosstown Concourse, they saw more than just a business opportunity. They saw it as a chance to redefine how Memphis experiences Vietnamese cuisine.
“We didn’t want to bring just another typical spot,” Tong said. “Our goal is to honor our culture while showcasing it in a way that feels modern and exciting.”
Bao Toan is located at Crosstown Concourse. (Courtesy Margaret Tong)
Set to open Wednesday, Jan. 29, Bao Toan is a family-driven collaboration between Tong; her mother, Karina Pham; and her sister, Chloe Tong.
The name Bao Toan translates to “come together,” capturing the family’s vision of creating a place for shared meals and celebrations, and the restaurant combines authentic Vietnamese recipes with contemporary techniques and an elevated dining experience.
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Joshua Carlucci
Joshua Carlucci is a food writer and professional cook from rural Central California. He is a Memphis transplant by way of New Orleans and New York City. He has a bachelor’s in English from UC Berkeley, a culinary diploma from the Institute of Culinary Education and is an MFA candidate in Creative Writing at the University of Memphis. Find more of his work on his website, joshuacarlucci.com
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