Guest analysis: Super Bowl ad recap – $360 million in wasted spending

By , Guest Columnist Updated: February 04, 2019 4:50 PM CT | Published: February 04, 2019 11:54 AM CT
Lori Turner-Wilson
Guest Columnist

Lori Turner-Wilson

CEO & Founder of RedRover Sales & Marketing Strategy, Lori Turner-Wilson is an authority on all things marketing, an internationally award-winning author and a keynote speaker. Learn more at www.redrovercompany.com.

This year's Super Bowl advertisers seemed to struggle to know what message to send to consumers. Much of the country isn’t feeling particularly frivolous and light, and social issues are risky in today’s politically charged environment. The result: mediocrity.

Topics

Guerrilla Sales and Marketing Super Bowl

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