There are 18 article(s) tagged Guerrilla Sales and Marketing:

• March 2019

  • Guerrilla Sales & Marketing: Stop ignoring user-generated content

    You’ve heard it time and time again. Content marketing is how your marketing will win. When developing your content strategy, there is one asset you can’t ignore: user-generated content.

    By Ashley Sullivan March 05, 2019

  • Guerrilla Sales & Marketing: Can you hear me now?

    An audio strategy focused on voice-search optimization and branded audio-content development can help brands stand out among the competition.

    By Ashley Sullivan March 05, 2019

  • Guerrilla Sales & Marketing: Don’t be spooked by prospects that go dark

    It can be disheartening to have a prospect go dark, but don’t take it personally. Consider it a puzzle you’re tapped to solve.

    By Lori Turner-Wilson March 05, 2019

• February 2019

  • Guerrilla Sales & Marketing: Can’t we all get along … with Google

    Google focuses on user intent to find relevant search results. Here are three ideas you can apply to your search-engine-optimization plan to get back to Google's page-one results.

    By Tricia Warren February 19, 2019

  • Guest analysis: Super Bowl ad recap – $360 million in wasted spending

    This year's Super Bowl advertisers seemed to struggle to know what message to send to consumers. Much of the country isn’t feeling particularly frivolous and light, and social issues are risky in today’s politically charged environment. The result: mediocrity.

    By Lori Turner-Wilson February 04, 2019

• January 2019

  • Guerrilla Sales & Marketing: Build a foundation for better outbound leads

    There's a statistic from InsideView that tells us 90 percent of CEOs say they never return cold calls or cold emails. Ouch. Why bother? Because we have no doubt companies need qualified leads, from both outbound and inbound, to contribute to the health and well-being of the sales pipeline.

    By Tricia Warren January 29, 2019

  • Guerrilla Sales & Marketing: 3 steps for e-commerce success

    E-commerce stores are becoming more commonplace. Unfortunately, the task of creating a store easily overshadows the creation of a sales strategy.

    By Cam Elliott January 22, 2019

  • Guerrilla Sales & Marketing: Brand lessons from Apple on changing the world

    The essence of a brand isn’t so much about rationale arguments; instead, it’s how it makes the market feel emotionally. So believed the late Steve Jobs.

    By Lori Turner-Wilson January 08, 2019

  • Guerrilla Sales & Marketing: Repeatable sales process essential for scalable growth

    For many business-to-business (B2B) companies, the ability to grow correlates directly with the ability to effectively expand the sales team.

    By Lori Turner-Wilson January 01, 2019

• December 2018

  • Guerrilla Sales & Marketing: Make video your first choice in 2019

    It should come as no surprise that video content will continue to dominate social media in 2019. It’s certainly key to making your brand’s presence felt in a meaningful way across social platforms.

    By Tricia Warren December 25, 2018

  • Guerrilla Sales & Marketing: Alexa, read my email

    Smart home voice assistant usage is on the rise. According to Nielsen, 24 percent of U.S. households use such a device and that number is expected to double in 2019. As marketers try to optimize for the impact such devices have on search, Amazon has just rolled out a new Alexa feature for their Echo devices that will also impact email marketing.

    By Ashley Sullivan December 18, 2018

  • Guerrilla Sales & Marketing: 3 Web Metrics You Can’t Afford to Ignore in 2019

    If there’s one takeaway from 2018, it’s that the internet is changing. Search engines have more content than ever before to sort through, and they’re increasingly expected to provide the best results. Transparency has been taken to a new level as privacy protection laws and website accessibility lawsuits increase. A website’s online reputation is now factored into search rankings as Google continues to prioritize expertise and industry knowledge.

    By Cam Elliott December 12, 2018

  • Guerrilla Sales & Marketing: Instagram vs. Snapchat for your business

    With photo-sharing platforms Snapchat and Instagram both having large audiences, photo-editing filters and chat features, it can be tough to choose where to invest your time and money. Consider these three factors to determine what's right for your business: target audience, discoverability and advertising features.

    By Isabel Kagoo December 04, 2018

• November 2018

  • Guerrilla Sales & Marketing: Be there for life’s micro-moments

    Imagine an everyday scenario where friends meet for lunch without a plan. One friend suggests Chinese and everyone agrees. But where? Smartphones are drawn. A few swipes and a quick search later and the friends are headed to a nearby restaurant with positive reviews. This business owner is reaping the benefits of micro-moment marketing.

    By Tricia Warren November 27, 2018

  • Guerrilla Sales & Marketing: The speed of trust is an undeniable advantage

    I find myself inspired today by a book called “The Speed of Trust,” by Stephen M.R. Covey. You’re probably familiar with Covey’s father, who wrote “The 7 Habits of Highly Effective People.”

    By Lori Turner-Wilson November 20, 2018

  • Guerrilla Marketing: Grow your brand with data-driven design

    What if you could redesign your website with proven data? What if – before you ever began designing your new site – you knew the type of content your target audience wanted most, as well as what headlines, navigation menus and even colors would lead them deeper into your site to convert to a specific goal? Even better, what if that type of data were easily at your fingertips?

    By Cam Elliott November 14, 2018

  • You’ve got mail segmentation

    If “one size fits all” is the phrase that best describes your email marketing strategy, you have most likely experienced declining opens and clicks and increasing unsubscribes. In a market saturated with messaging, your emails must create what appears to be a one-on-one conversation. So, how can you do that in a mass scale? The answer is in segmentation.

    By Ashley Sullivan November 06, 2018

• October 2018

  • A fast way to sink your sales team

    If you’re looking for a fast way to sink your sales team, let your processes go stale.

    By Ashley Sullivan October 30, 2018