Guerrilla Sales & Marketing: 3 Web Metrics You Can’t Afford to Ignore in 2019

By Cam Elliott, Guest Columnist Updated: December 12, 2018 2:34 PM CT | Published: December 10, 2018 11:03 PM CT

Guest Columnist

Cam Elliott

Marketing Strategist at RedRover Sales & Marketing Strategy, Cam Elliott is a marketing enthusiast with a passion for industry trends, developing strategies from digital to traditional marketing and everything in-between. Learn more at www.redrovercompany.com.

If there’s one takeaway from 2018, it’s that the internet is changing. Search engines have more content than ever before to sort through, and they’re increasingly expected to provide the best results. Transparency has been taken to a new level as privacy protection laws and website accessibility lawsuits increase. A website’s online reputation is now factored into search rankings as Google continues to prioritize expertise and industry knowledge.

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Guerrilla Sales and Marketing search engine optimization Search Engine Results Pages

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Guerrilla Sales & Marketing: 3 Web Metrics You Can’t Afford to Ignore in 2019

Cam Elliott

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