Guerrilla Sales & Marketing: Alexa, read my email

By , Guest Columnist Updated: December 18, 2018 4:00 AM CT | Published: December 17, 2018 11:14 PM CT
Ashley Sullivan
Guest Columnist

Ashley Sullivan

Lead Generation Specialist for RedRover Sales & Marketing Strategy, Ashley Sullivan is a results driven marketing professional with a passion for analytics and strategy development. Learn more at www.redrovercompany.com.

Smart home voice assistant usage is on the rise. According to Nielsen, 24 percent of U.S. households use such a device and that number is expected to double in 2019. As marketers try to optimize for the impact such devices have on search, Amazon has just rolled out a new Alexa feature for their Echo devices that will also impact email marketing.

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Guerrilla Sales and Marketing

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