Lori Turner-Wilson
Columnist
CEO & Founder of RedRover Sales & Marketing Strategy, Lori Turner-Wilson is an authority on all things marketing, an internationally award-winning author and a keynote speaker. Learn more at www.redrovercompany.com.
There are 8 articles by Lori Turner-Wilson :
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October 2018
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Business Sales professionals who understand they are in the emotional transportation business win the day. Harvard Professor Gerald Zaltman explains that 95 percent of purchasing decisions are subconscious and largely based on emotion versus logic. Once that emotional decision has been made, the brain seeks out logical input to support it.
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November 2018
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Business Guerrilla Sales & Marketing: The speed of trust is an undeniable advantage
I find myself inspired today by a book called “The Speed of Trust,” by Stephen M.R. Covey. You’re probably familiar with Covey’s father, who wrote “The 7 Habits of Highly Effective People.”
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January 2019
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Business Guerrilla Sales & Marketing: Repeatable sales process essential for scalable growth
For many business-to-business (B2B) companies, the ability to grow correlates directly with the ability to effectively expand the sales team. -
Business Guerrilla Sales & Marketing: Brand lessons from Apple on changing the world
The essence of a brand isn’t so much about rationale arguments; instead, it’s how it makes the market feel emotionally. So believed the late Steve Jobs.
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February 2019
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Business Guest analysis: Super Bowl ad recap – $360 million in wasted spending
This year's Super Bowl advertisers seemed to struggle to know what message to send to consumers. Much of the country isn’t feeling particularly frivolous and light, and social issues are risky in today’s politically charged environment. The result: mediocrity.
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March 2019
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Business Guerrilla Sales & Marketing: Don’t be spooked by prospects that go dark
It can be disheartening to have a prospect go dark, but don’t take it personally. Consider it a puzzle you’re tapped to solve.
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Business Guerrilla Sales & Marketing: Save a seat for PR
A public-relations practitioner can't write a plan that will achieve the company’s objectives if he or she doesn’t know what you talk about around that big table in the conference room.
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Business Guerrilla Sales & Marketing: Generate a 32:1 ROI on email marketing
Five steps to boost your email marketing results by expanding your database.
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