There are 9 articles by Lori Turner-Wilson :

• October 2018

  • Guest Columnists

    Storytelling is data with soul

    Sales professionals who understand they are in the emotional transportation business win the day. Harvard Professor Gerald Zaltman explains that 95 percent of purchasing decisions are subconscious and largely based on emotion versus logic. Once that emotional decision has been made, the brain seeks out logical input to support it.

    By Lori Turner-Wilson October 02, 2018

• November 2018

  • Guest Columnists

    Guerrilla Sales & Marketing: The speed of trust is an undeniable advantage

    I find myself inspired today by a book called “The Speed of Trust,” by Stephen M.R. Covey. You’re probably familiar with Covey’s father, who wrote “The 7 Habits of Highly Effective People.”

    By Lori Turner-Wilson November 20, 2018

• December 2018

  • Guest Columnists

    Guerrilla Sales & Marketing: Instagram vs. Snapchat for your business

    With photo-sharing platforms Snapchat and Instagram both having large audiences, photo-editing filters and chat features, it can be tough to choose where to invest your time and money. Consider these three factors to determine what's right for your business: target audience, discoverability and advertising features.

    By Isabel Kagoo December 04, 2018

• January 2019

  • Guest Columnists

    Guerrilla Sales & Marketing: Repeatable sales process essential for scalable growth

    For many business-to-business (B2B) companies, the ability to grow correlates directly with the ability to effectively expand the sales team.

    By Lori Turner-Wilson January 01, 2019
  • Guest Columnists

    Guerrilla Sales & Marketing: Brand lessons from Apple on changing the world

    The essence of a brand isn’t so much about rationale arguments; instead, it’s how it makes the market feel emotionally. So believed the late Steve Jobs.

    By Lori Turner-Wilson January 08, 2019

• February 2019

  • Business

    Guest analysis: Super Bowl ad recap – $360 million in wasted spending

    This year's Super Bowl advertisers seemed to struggle to know what message to send to consumers. Much of the country isn’t feeling particularly frivolous and light, and social issues are risky in today’s politically charged environment. The result: mediocrity.

    By Lori Turner-Wilson February 04, 2019

• March 2019

  • Guest Columnists

    Guerrilla Sales & Marketing: Don’t be spooked by prospects that go dark

    It can be disheartening to have a prospect go dark, but don’t take it personally. Consider it a puzzle you’re tapped to solve.

    By Lori Turner-Wilson March 05, 2019
  • Guest Columnists

    Guerrilla Sales & Marketing: Save a seat for PR

    A public-relations practitioner can't write a plan that will achieve the company’s objectives if he or she doesn’t know what you talk about around that big table in the conference room.

    By Lori Turner-Wilson March 12, 2019
  • Guest Columnists

    Guerrilla Sales & Marketing: Generate a 32:1 ROI on email marketing

    Five steps to boost your email marketing results by expanding your database.

    By Lori Turner-Wilson March 19, 2019