There are 6 articles by Ashley Sullivan :

• October 2018

  • A fast way to sink your sales team

    If you’re looking for a fast way to sink your sales team, let your processes go stale.

    By Ashley Sullivan October 30, 2018

• November 2018

  • Business

    You’ve got mail segmentation

    If “one size fits all” is the phrase that best describes your email marketing strategy, you have most likely experienced declining opens and clicks and increasing unsubscribes. In a market saturated with messaging, your emails must create what appears to be a one-on-one conversation. So, how can you do that in a mass scale? The answer is in segmentation.

    By Ashley Sullivan November 06, 2018

• December 2018

  • Business

    Guerrilla Sales & Marketing: Alexa, read my email

    Smart home voice assistant usage is on the rise. According to Nielsen, 24 percent of U.S. households use such a device and that number is expected to double in 2019. As marketers try to optimize for the impact such devices have on search, Amazon has just rolled out a new Alexa feature for their Echo devices that will also impact email marketing.

    By Ashley Sullivan December 18, 2018

• March 2019

  • Business

    Guerrilla Sales & Marketing: Can you hear me now?

    An audio strategy focused on voice-search optimization and branded audio-content development can help brands stand out among the competition.

    By Ashley Sullivan March 05, 2019
  • Business

    Guerrilla Sales & Marketing: Stop ignoring user-generated content

    You’ve heard it time and time again. Content marketing is how your marketing will win. When developing your content strategy, there is one asset you can’t ignore: user-generated content.

    By Ashley Sullivan March 05, 2019

• March 2023

  • Guerrilla Sales & Marketing: Say no to spray and pray

    Eighty-four percent of businesses using ABM say it delivers higher return on investment than other marketing campaigns.

    By Ashley Sullivan March 21, 2023