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<strong>Kimbra McBride, a regular shopper at Buff City Soap, browses the store's soap selection to restock her bathroom. Buff City Soap is among the Memphis businesses participating in Small Business Saturday to promote an alternative to big-box stores.</strong> (Houston Cofield/Daily Memphian)

Small Business Saturday: ‘For every item you buy, you’re helping another family’

While big-box retailers like Best Buy and Walmart tend to dominate Black Friday sales, the Saturday after Thanksgiving is when consumers “shop small.” In 2010, when small businesses were struggling from an economic recession, American Express declared the Saturday after Thanksgiving as Small Business Saturday, a marketing effort that encourages people to include small, local businesses in their holiday shopping.


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