You’ve got mail segmentation

By , Guest Columnist Updated: November 06, 2018 4:00 AM CT | Published: November 05, 2018 10:16 PM CT
Ashley Sullivan
Guest Columnist

Ashley Sullivan

Lead Generation Specialist for RedRover Sales & Marketing Strategy, Ashley Sullivan is a results driven marketing professional with a passion for analytics and strategy development. Learn more at www.redrovercompany.com.

If “one size fits all” is the phrase that best describes your email marketing strategy, you have most likely experienced declining opens and clicks and increasing unsubscribes. In a market saturated with messaging, your emails must create what appears to be a one-on-one conversation. So, how can you do that in a mass scale? The answer is in segmentation.

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Guerrilla Sales and Marketing

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