Ashley Sullivan

Lead Generation Specialist for RedRover Sales & Marketing Strategy, Ashley Sullivan is a results driven marketing professional with a passion for analytics and strategy development. Learn more at www.redrovercompany.com.

Guerrilla Sales & Marketing: Alexa, read my email

By Updated: December 18, 2018 4:00 AM CT | Published: December 17, 2018 11:14 PM CT
Smart home voice assistant usage is on the rise. According to Nielsen, 24 percent of U.S. households use such a device and that number is expected to double in 2019. As marketers try to optimize for the impact such devices have on search, Amazon has just rolled out a new Alexa feature for their Echo devices that will also impact email marketing.

Topics

Guerrilla Sales and Marketing

Comment On This Story

Email Editions

Sign up for our morning and evening editions, plus breaking news.