Guerrilla Sales & Marketing: Brand lessons from Apple on changing the world

By , Guest Columnist Updated: January 08, 2019 4:00 AM CT | Published: January 07, 2019 11:50 PM CT
Lori Turner-Wilson
Guest Columnist

Lori Turner-Wilson

CEO & Founder of RedRover Sales & Marketing Strategy, Lori Turner-Wilson is an authority on all things marketing, an internationally award-winning author and a keynote speaker. Learn more at www.redrovercompany.com.

The essence of a brand isn’t so much about rationale arguments; instead, it’s how it makes the market feel emotionally. So believed the late Steve Jobs.

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