Guerrilla Sales & Marketing: Build a foundation for better outbound leads

By , Guest Columnist Updated: January 29, 2019 4:00 AM CT | Published: January 29, 2019 12:32 AM CT
Tricia Warren
Guest Columnist

Tricia Warren

Tricia Warren, Marketing Strategist at RedRover Sales & Marketing Strategy, can be reached at

There's a statistic from InsideView that tells us 90 percent of CEOs say they never return cold calls or cold emails. Ouch. Why bother? Because we have no doubt companies need qualified leads, from both outbound and inbound, to contribute to the health and well-being of the sales pipeline.


Guerrilla Sales and Marketing lead generation


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