Editor's note: Part Three of a four part series.

Sales professionals who understand they are in the emotional transportation business win the day. Harvard Professor Gerald Zaltman explains that 95 percent of purchasing decisions are subconscious and largely based on emotion versus logic. Once that emotional decision has been made, the brain seeks out logical input to support it.

Construction should start the first half of next year on the $51 million apartment-and-retail development fronting Broad Avenue, the developer said this month.

Memphis-based nonprofit Youth Villages is ending residential treatment for boys at its Deer Valley campus in Linden, Tennessee, and shifting emphasis to community-based services.

Southwest Airlines will launch its Memphis-Denver nonstop on Wednesday, giving Memphians three choices for nonstop travel between Memphis International Airport and the Mile High City.

A coalition of community activists marched Monday in solidarity with workers at a Memphis XPO Logistics facility that’s the focus on a union organizing campaign.

The title of my column today may sound a bit confusing. It comes from one of my own mentors. Years ago, when I was finishing graduate school in California, I spent a significant amount of time searching for the right job. I would go to job fairs and networking events as if it were my full-time job. I would interview for anything and everything.

With a vision to repurpose an older building into a boutique hotel, Jay Kumar and Snay Patel immediately fell in love with the charm of the former Press-Scimitar building, located at the corner of Madison Avenue and B.B. King Boulevard.

Memphis-based ServiceMaster announced Monday, Oct. 1, it has completed the spinoff of Frontdoor, the parent company of American Home Shield, a market leader in the home warranty industry.

The Tops Bar-B-Q experience with planting palm trees at its restaurants is not ending well.

Memphis International Airport is looking at sweetening incentives for new flights and possibly seeking money from the business community to help pay for it.

Genomic testing can done based on a 21-gene profile to classify breast cancer patients into categories of low risk, intermediate risk or high risk. And based on that profile, doctors determine whether or not the patient would benefit from chemotherapy.

Indian Pass Raw Bar and Grill closed this weekend, indicating again that being adjacent to the renovated Overton Square entertainment district is no guarantee of a restaurant’s success.

Nothing is scarier than watching your child experience a seizure. Just ask Ashley Eagle. Her 3-year-old son, Jackson, has been seeing doctors for a genetic disorder and epilepsy since he was a baby. Colds and viruses typically cause flare-ups, bringing multiple seizures a week, even with medication.

Instead of waiting to schedule a doctor’s appointment until a health concern comes along, a new clinic in Midtown is taking a more proactive approach to health care.

Phil Trenary was an accidental Memphian who became one of the city’s staunchest promoters.

A shopping center in the heart of East Memphis will soon undergo a renovation.

More feet on the street has long been a mantra in the Downtown Memphis Commission’s effort to attract development and improve quality of life Downtown.

Ray’s Take

Editor’s note: Memphis stands at the threshold of incredible possibility. In this series, New Memphis introduces innovative Memphians who are driving our city forward and forging its future success.

Amazon’s emerging presence in Memphis – as an employer instead of an online seller – is hitting full stride with the announcement Thursday that the world’s largest online retailer wants to hire 1,500 people at two Memphis facilities.

Bridge Builders vice president Dana Wilson has been named the next president and chief executive officer-in-waiting of BRIDGES, a Memphis youth leadership development organization.

Bringing comfort and joy to patients at St. Francis Hospital-Memphis is what Lily, an 8-year-old Coton du Tulear breed, does best. Lily is a part of St. Francis’ newly expanded volunteer program consisting of 11 new members, including her handler, Richard Herbert. The first pet therapy dog at the hospital, she made her public debut on Wednesday, Sept. 26.

In about a month’s time, three native Memphians plan to open a version of their upscale Nashville bar in the former Raiford’s Hollywood Disco on Vance Avenue.

When it comes to curing pediatric cancer on a global scale, treatment is just one piece of the puzzle.