Guerrilla Sales & Marketing: Be there for life’s micro-moments

By , Guest Columnist Updated: November 27, 2018 4:00 AM CT | Published: November 26, 2018 4:38 PM CT
Tricia Warren
Guest Columnist

Tricia Warren

Tricia Warren, Marketing Strategist at RedRover Sales & Marketing Strategy, can be reached at www.redrovercompany.com.

Imagine an everyday scenario where friends meet for lunch without a plan. One friend suggests Chinese and everyone agrees. But where? Smartphones are drawn. A few swipes and a quick search later and the friends are headed to a nearby restaurant with positive reviews. This business owner is reaping the benefits of micro-moment marketing.

Topics

Guerrilla Sales and Marketing marketing

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